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What are the different partnership options?

Updated over 3 months ago

Our referral program is open to a wide range of businesses and we partner with a variety of organisations, including online retailers, energy consultants, industrial real estate firms, facility management companies, etc.

All our partners share common goals: helping customers to reduce energy consumption, lower heating costs, minimise carbon emissions, and achieve net-zero targets more effectively.

Recognising that different businesses serve their Customers – and operate – in different ways, we’ve designed two partnership programs for:

  1. Wholesale Buyers (Reseller Model)

  2. Service Providers (Commission Based)

Question

Wholesale Buyers
(Reseller Model)

Service Providers (Commission Model)

How do they acquire products?

Buys products in bulk at a discounted price (wholesale rate)

Does not buy inventory, instead introduces and promotes the product to existing Customers

Do they taken on inventory?

Yes, they purchase stock upfront and resell it at a markup

No, they don’t purchase stock or hold inventory

Who handles the Sales Process?

Wholesalers independently manage the entire marketing & sales process; selling directly to customers

Service Providers work alongside WarmTronics, with access to sales and marketing support, ongoing customer service, etc.

What is the partner incentive?

Profit comes from reselling at a markup

Earns a commission per sale, with a flat fee per unit sold

Example?

What are the Sales Channels?

Online offering with stocked products available to order online

Relies on Sales Force or dedicated Account Management teams, who provide expertise and service Major Accounts

Typical Resource Allocation

Low-touch, with
Dedicated Online Teams

High Touch, with
Dedicated In-person / Field-based Teams

Order Types

Transactional
"1-to-Many"

Relationship-based
"Many-to-Many"

Scale

High Volume,
Low Value

Low Volume,
High Value

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